It overturned watchmaking norms with its steel case, octagonal bezel and “Tapisserie” dial. Most notably, the Royal Oak watch made its debut in 1972 as the world’s first luxury sports watch made in stainless steel. All watches are assembled and finished by hand and each collection has its own personality. Today, those timepieces are incredibly rare, each with a hand-engraved serial number.Īudemars Piguet remains a family owned company by its founding two families and production continues to take place in its birthplace of Switzerland.Īudemars Piguet has pushed the boundaries of smallest, thinnest and largest watch models and has experimented with unconventional designs since inception. Between 1892, when the first minute repeater wristwatch was sold, and 1965, Audemars Piguet created 550 complicated wristwatches. They mastered intricate timepieces with pocket watches like the ultra-complicated Universelle from 1899 which featured a split-second chronograph, minute repeater, alarm, and calendar, making it one of the most complicated watches of its time.Īt the time, wristwatches were seen primarily as ladies’ jewelry and were difficult to produce due to the need to miniaturize its mechanical movements. They were never interested in mass-markets, even when large volume production became available, but remained committed to creating one-off complicated watches. The company still operates out of Switzerland.ĭedicated to their craft and traditional techniques, the two businessmen soon orchestrated and oversaw the entire production of watches. Audemars Piguet was born in the Vallee de Joux, an awe-inspiring region nestled in the Jura Mountains, north of Geneva.
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